It's not often we get to influence which products make it to shelves for us to buy. So when I came across Amazon Build It, it caught my attention for two reasons. Firstly it seemed like an original and fun way to let consumers decide what products they make. Secondly I immediately saw the potential... Continue Reading →
Marketing campaigns by beauty brands are everywhere, eager to appeal to a wider consumer base. Offering foundation shades for every skin tone, ethical lines using only sustainable ingredients and solutions for every skin ailment, it seems brands want to cater for every possible beauty need. The variety of products is vast, occupying a huge square... Continue Reading →
I should let you know that things have changed a bit since my last post on A Blinding Light. I have neglected my little blog a bit lately. You see, I’ve been busy coordinating a move. Yes, we’re on an adventure again, this time, it’s New York! It seems there’s quite a bit involved when... Continue Reading →
“You don’t look blind!” is something I’ve heard more times than I remember. Let’s put aside how it makes me feel and how I should respond - that’s a blog post for another day! For now, let’s look at what it tells us. I think it means people are surprised to learn I’m legally blind.... Continue Reading →
Firstly let me apologise for the vulgar title of this post - but I promise, it really is an appropriate title! This is an impromptu post which I feel compelled to write whilst waiting to board my homeward bound flight from JFK Airport. On my way out to New York, a few days ago, I... Continue Reading →
At the beginning of this series I suggested we should try to answer three questions if we want to improve accessibility. So far we have discussed the first two, 'What is Accessibility?' and 'Why Should We Improve Accessibility?'. The third question addresses the 'How', what action can we take and what changes can we make... Continue Reading →
Motivation to change a mindset There are a number of reasons to improve accessibility and all of them can lead to positive changes, but these motivations are not often deep-rooted enough to change a mindset. In my previous post 'What is Accessibility?' I suggested that rather than seeing accessibility as additional, optional and for the... Continue Reading →
Questions of Accessibility I’m optimistic that most people agree that improving accessibility is a positive and worthwhile endeavour, one that they are in favour of pursuing. But while any conversations and actions to improve accessibility are positive and welcome, I’m not convinced they are always, entirely effective. In order to create a truly accessible service,... Continue Reading →
A blinding light 